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B2C Ticketing
in China

Our journey from strategy to execution for Trenitalia’s direct sales

MAKE SALES POSSIBLE

Frecciarossa miniprogram

A fully localized WeChat-based ticketing solution:

Development & maintenance

Secure RMB payments

Local customer care

RAISE AWARENESS

Frecciarossa WeChat and RedNote accounts 

Strategic content and community building to grow visibility and brand trust in China’s 
digital ecosystem.

TURN USERS INTO CUSTOMERS

FRECCIAROSSA DIGITAL
MARKETING CAMPAIGNS

Multi-channel marketing with
targeted ADS and KOL-KOS collaborations to drive conversion and direct booking.

partner with go to china

Get in touch

ITALIAN LIFESTYLE SRL

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ITALY

Via Carlo Pirzio Biroli 39,
00043 Ciampino (Rome)

Viale della Croce Rossa 115, 67100 L'Aquila

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CHINA

Olimpic Avenue 69, 210019 Jianye district Nanjing

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TO CHINA, TOGETHER

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